Lately I’ve noticed a surge of statistics and articles on increasing popularity, discoverability, readability. This idea also seems to be trickling down into the creative writing world, especially poetry. It seems that content is being replaced by style, message by findability. Ok, so this isn’t new, but the sheer volume of noise behind the movement is disconcerting.
Every title of every article is the same, and some of these pieces even offer exact formulae for proper title wording. To me, an old school writer just wading into this new world, it seems self-defeating. It is the definition of vicious cycle: read articles about how to get articles read. While some of the pieces offer great information and insight, many rehash, refurbish, recycle. Does creativity take a backseat to search optimization?
The same holds true for poetry these days. Themes, styles, looks all drain into one homogeneous slush of ‘poeming.’ It is becoming more and more difficult to tell poets/writers apart — it all sounds the same, about the same thing, written pretty much the same way. Where articles use canned headlines, poems use the same short, choppy prose, losing any differentiating, interesting, identifiable characteristics. The essence of voice (see my short piece on voice) is gone.
● Commodification kills style
● Commodification kills voice
● Commodification kills art
Randomly select an article in a publication, on the web, anywhere, and truly try to find the author in it. Do the same with some contemporary poetry. Can you really, REALLY, identify the poet? It is getting tough. This is not to say there aren’t many great writers, poets, novelists, etc… I just find it disheartening that it takes much more effort to wade through the swamp of sameness to reach a little island of beauty. And, people are often instructed to become more homogenous:
● How to get reads
● How to get clicks
● How to get published
In each case, the message is simple: be more like everyone else, and everyone will read your stuff. Journals often tell writers to read what they like, what they’ve published, what they don’t like. If conformity was the goal, we would not have Samuel Beckett, H.D., or any other writer experimenting, excelling, inspiring. Instead of compelling, complex, cerebral writing, we would only have short, simple sentences and paragraphs of a certain length, apps to make us write like Hemingway (no hate, I LOVE Hemingway, mostly because he was Hemingway), apps to cut words we don’t need, to suggest better, shorter, more common words… oh, wait, nevermind…
“They don’t make movies like they used to.”
“Whatever happened to the classics?”
“Now THAT song will never get old!”
When we do find something different, exciting, fresh, a piece, poem, story, novel, song that is identifiable to a particular creator, we instantly know we’ve found something special. It will survive ‘pop’ culture, trends, the ‘must-dos’ of the day. Without differentiation, experimentation, deviation from the blob of sameness, there is nothing special. That’s why, for me, I want quirky titles, non-conforming articles, poems that are still poetry. I think it’s something we should all want, need, demand. My suggestion: make it yours and let the world find you. It doesn’t help to try and make it fit. That just fills the swamp. If it’s good, if it’s yours, if it’s fresh, it will be discovered, remembered, cherished.
Off to a tiny island, to read weird, wild, wacky stuff, I remain — RLR